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Why Choose Radio?
- Radio drives response, especially online
Radio has always been a strong "call-to-action" medium, and this is even more true in a world where consumers access brands via the internet. Radio can drive brand browsing (direct to a brand's website or searching for a specific brand in a search engine) by over 52%.
- Radio is "a friend"
Listeners use radio for emotional reasons - to keep their spirits up, to stop themselves from feeling bored or while doing daily chores. This leads to them seeing radio as a kind of friend, and this is a valuable context for an advertiser to appear in.